As reported in your article on the opportunities presented by foodservice, National Statistics claimed that spending on food and drink out of the home had surpassed household spending on food and drink consumed in the home ('Store chains must wake up and smell the coffee', The ­Grocer, 26 August, p28).

Strange, then, how another government source, the Expenditure and Food Survey, declares the in-home market value to be one and a half times bigger than the out-of-home market. In fact, detailed examination of the NS figures shows that they have included accommodation services in their out-of-home numbers and have massively upweighted data on alcohol consumed out of the home.

In reality it is impossible, using all available sources, to compute a market split that has more than 40p in the food and drink pound spent out of the home. Let's not get carried away with hype.