With one in five children skipping breakfast and £500m being spent in corner shops before school, it's clear we all need to do more to promote a healthy breakfast culture. We want to play our part and hope the review of the FSA Nutrient Profiling Model (The Grocer, 29 April, p4) will end what we believe to be disproportionate discrimination of the cereal category, a category where the vast majority of products are subject to strict advertising restrictions. Breakfast cereals contain relatively small amounts of salt, sugar, fats and saturated fats. And they provide calcium, iron, six B vitamins and fibre. The FSA, in its 'Eight tips to eat well', says breakfast is the most important meal of the day. If children were to eat alternative breakfasts such as bagels or toast, spread and jam or peanut butter, they would have higher levels of sugar, salt and fats in their diets and less fibre, vitamins and minerals. We believe the current advertising restrictions have the potential to restrict the choices offered on the nation's breakfast tables. The Nutrient Profiling Model evaluates the levels of energy, fat, saturated fat, salt and sugar in a product per 100g weight, not per portion. Breakfast cereals are consumed with milk, which accounts for around half of the meal in the bowl. The FSA nutritional profile at present only takes account of 100g of the dried cereal. We hope the review considers both of these important points in their revised model for 2009.