Sir; I was pleased to see that support for the Haslemere Loyalty Scheme is still growing, with 31 retailers now ­involved ('Retailers unite with local loyalties', The ­Grocer).

With local shops suffering, it is time that smaller companies join forces to fight back. Tesco, Sainsbury and ­Morrisons have enjoyed success from loyalty schemes and the data has given them a head start. Smaller companies have shied away.

Our recent research found that the proportion of retailers running a loyalty scheme has doubled in the past ten years to 39% of grocers.

This growth means that companies are convinced that they work. An effective loyalty scheme helps to satisfy customers and increase their spending. I hope local communities will keep this in mind. Give the customer what they want and they will stay with you.