With local shops suffering, it is time that smaller companies join forces to fight back. Tesco, Sainsbury and Morrisons have enjoyed success from loyalty schemes and the data has given them a head start. Smaller companies have shied away.
Our recent research found that the proportion of retailers running a loyalty scheme has doubled in the past ten years to 39% of grocers.
This growth means that companies are convinced that they work. An effective loyalty scheme helps to satisfy customers and increase their spending. I hope local communities will keep this in mind. Give the customer what they want and they will stay with you.