The Why I Love Organic campaign kicked off with full-page advertisements in The Guardian and Observer Food Monthly last month and there's lots more at www.whyiloveorganic.co.uk.
Campaign group Organic UK has applied for matched funds from the EU for a more extensive campaign to unpick and simplify the benefits of buying organic food.
And, finally, the Soil Association will be launching its market report at the Natural & Organic Products Expo in London on April 12, which will tell us exactly how the UK organic market has developed recently.
Whilst we are unlikely to hear about a 23% rise in sales year-on-year (that's France) it's not going to be all gloom and doom. Come along and hear for yourself!
Simon Wright, founder, OF+ Consulting