Sir, It was with great interest we noted the news earlier this week that we were one of only a handful of businesses involved in the Food Standards Agency in-store nutritional labelling trial to choose to continue the initiative.

We believe 'eating with your head' is crucial to a healthy diet, and want to empower our customers to make informed choices about which of our products they choose.

It took significant work from everyone within the Pret A Manger business, from our food team all the way through to the baristas and store managers, to ensure that our range of products, made fresh daily, had on-shelf nutritional labels.

This built on the long-standing product information on our website.

We've had great feedback from our customers, and feel it has been commercially beneficial as well.

We're proud of our fresh, natural food and believe this is the right thing to do for any foodservice business that really believes in its products.

We encourage others to follow our lead, and give customers the information they need and want to make responsible dietary decisions.

Alex Dower, brand and strategy director, Pret A Manger