Sir, National newspapers delighted in telling us this week that we are losing our regional flavours. It seems that our diets are so filled with homogenous high-salt and additive-filled food that our taste buds are dulled and we are in danger of losing our ability to identify the tastes of regional foods.

While that might have an essence of truth to it, if the overwhelming attendance at the Speciality & Fine Food Fair last week is anything to go by, the regional and artisan food market is not just surviving, it is alive and kicking, hosting the most exhibitors in its 11-year history.

Buyers from independent retailers, delis, farm shops, restaurants and hotels made business deals that will ensure regional food continues to be firmly at the centre of dinner plates around the country for a long time to come. And, with the English Food & Drink Alliance Pavilion debuting at IFE11 and many other regional producers already signed up to the event, regional food is clearly here to stay.

Toby Wand, group event director, Speciality & Fine Food Fair/Fresh RM