There are no short cuts to achieving a major listing. However there is an option more and more suppliers are taking which is instore testing. 

RMS regularly runs instore tests for new products to provide that vital ingredient of sales out figures for the test products, and a set of competitive products in the relevant category. 

Armed with this vital information, suppliers can add sales data to the new listing presentations with the retailers.
This data can have a major influence on the retailers' decision as they can see what level of sales the new test product achieved and what impact it had on the category. 

By including this stage in an NPD project, suppliers are putting themselves in a much stronger position in achieving that all-important listing.