Technological advances in order systems and the like have taken many management tasks away from the stores.
Managers' time has been freed up to focus much more on service and the replenishment of the store.
As a result store managers and their teams spend less time focused on the day-to-day basics of actually ordering products to the store.
They are now able to perform a much more strategic general management role.
This includes a much greater involvement in dealing with issues relating to areas such as HR, staff development and customer facing activities, all areas where they can make the store really stand out.