Give yourself a pat on the back - just by reading this mag you are on the road to trendiness.
The Guardian's latest weekly barometer of what's hot includes the word 'grocer'. "Go to a deli instead of a supermarket and you're posh," says the paper. "But call your deli a 'grocer' and, well, now we're talking!"
Will a copy of The Grocer become the latest must-have
accessory for celebs such as Kate Moss and Coleen McLoughlin?