Purchasing director, Hancocks C&C
Sir; If independent retailers follow the big confectionery brands, the category will cease to be fun as everyone will stock the same boring range. The supermarkets will also be able to use their price advantage to quash rivals.
Independents should remember the brands, but there should be constant innovation and change to keep the fixture fresh. Retailers must also apply local knowledge because they know what their customers want.
I believe that 60% of an independent's range should incorporate brand leaders, 20% should offer fun and be refreshed regularly and 20% should cater for local needs.
Hancocks is just as competitive as any multiple, offering pick and mix for any sized store, pre-packs and novelty for kids and share bags and fun for adults.