Sir, In the current economic climate, it is perhaps not surprising to see the arrival of the "value cigar" despite the traditional association of cigars with affluence ('Henri Wintermans maker unveils credit crunch-friendly cigar', The Grocer, 29 October).

Downtrading to economy brands has been a feature of the tobacco market for a number of years. But what lies behind this is a cynical marketing ploy by cigarette companies who seek to attract poorer smokers to cheaper brands and thus reduce the chances of them quitting. By contrast, smokers would get real value for money by breaking free from their nicotine addiction, resulting in improved health and more money in their pockets.

Amanda Sandford, research manager, ASH