The private equity firm, whose lead investor is interestingly Unilever, forked out close to £40m last week to buy premium crisps brand Tyrrells.
Langholm says it will "do a Dorset" on Tyrrells to double its sales. With no plans to change packaging or positioning, can we expect such a dramatic rise in fortunes?
Certainly getting onto Tesco shelves nationwide will help. And with rival Kettle Chips' sales nearing £60m and increasing more than 20%, there's plenty to go for.
But it seems it still has a bit of spare change jangling in its pockets, having made a four-fold return on its investment in Dorset Cereals, which it sold to Wellness Foods for £50m last month.
Given the credit crunch and
retail doom and gloom, its comforting to know private equity
investors still believe there's a bob or two to be made from untapped potential.