Coke is still the UK's most valuable brand, scoring high marks not just for its sales but for the strong bond it holds with its consumers. It's worth £1.16bn over here, up 9% in value on last year.
Coca-Cola has played to its strengths in drinks rather than moving into alternative, healthier categories. Just look at what it has achieved with Zero. And it continues to innovate. Its new resealable cans and grip bottles (p67) are just two examples of how it is breaking new ground while remaining loyal to carbonates.
We can expect more. This week it unveiled its new research centre in China, which will look at making herbal flavours for Coke, and reported early signs of recovery for the US side of its business.
It's amazing what a bit of self-belief can do.