Sir, Last week you reported on the licence agreement between Dragon's Den star Kirsty Henshaw and R&R Ice Cream ('R&R signs Dragons' Den star Henshaw'). Not only is this a fantastic and exciting achievement for both parties but the alliance serves to reiterate the importance for category leaders to seek out and support new talent and facilitate their path into the market.

Young entrepreneurs like Kirsty, bring fresh insight and creative innovation to the table as well as passion, all of which make for a dynamic and diverse sector.

With so much promising talent coming up through the ranks, it's as important as ever for the big brands and leading manufacturers to keep their eyes peeled and give these individuals the support they need to influence and help grow our category offerings.

Mike Fraine, sales director, R&R Ice Cream