So, I was particularly disappointed that this year's supplement failed to cover an entire and growing sector of the market.
In the 10 years since Alpro has been in the UK, dairy-free, and particularly soya, has expanded from a product for the few to one that is enjoyed by many who are seeking a healthy lifestyle.
Last year, the sector broke through the £100m threshold to reach a sales total of £103m and the category weathered the storm of the recession to prove that dairy-free does deserve its space on shelf.
As the UK's leading producer in the dairy-free category, we at Alpro know that demand for our soya milks, yoghurts and desserts continues to grow. Indeed, more than four million households are now buying soya products regularly.
While it may serve the wider dairy industry to play down our success, it is at least the responsibility of The Grocer to report a balanced view of the market.
John Allaway, commercial director, Alpro UK