Vimto is adding an orange juice flavour to its Sunkist ice lolly range this week. The move brings, "a strong brand into the frozen confectionery sector dominated by own label products" according to brand manager Karen Levy. Heavy' promotion is proposed during summer. The products are made by De Roma. Rsp: £1.69 for the six pack, 50p for the 73ml lolly. {{MARKETING - P&P }}