A luxury two-month villa holiday in Majorca is up for grabs through an on-pack promotion across soft drinks brand Orangina that plays on the brand's associations with the sun-soaked Mediterranean.

Each of 1.7 million special 330ml bulb-shaped bottles features a number on the label. When entrants register that on the brand's web site, they are directed to a free prize draw. The label's illustration echoes the brand's original French-style posters, which featured swimming pools and parasols.

Besides the holiday - which entitles the winner and three friends to exclusive use of the villa and pool in Pollensa throughout July and August next year - a further 40,000 instant win prizes include beach balls and hammocks.

The offer is backed by a campaign that includes TV advertising starting early next month and running until 6 August, as well as door drops to more than half a million homes, offering money-off vouchers.