Mondelēz has turned the spotlight on Oreo with a new TV push for the biscuit brand.
On air now, the commercial is centred around a family road trip and features feel-good moments together with the brand’s ‘twist, lick and dunk’ ritual, the company said.
The brand will be hoping to replicate the “great success” of last year’s campaign, which helped Oreo grow 19.9% to £25m [Nielsen MAT 12 October 2013], said senior brand manager Jonathan Holden.
“We hope that by reminding consumers how Oreo brings families together, we can continue to drive growth for our brand and for the category,” he said.
The TV push forms part of a £4m UK investment earmarked for the brand this year.