Warburtons has added two new products, Organic White and Organic Wholemeal rolls, to its organic range. The company said: "There are currently very few organic morning goods available and these new organic rolls provide excellent profit opportunities for retailers." To encourage trial of the organic rolls, Warburtons is offering them in packs of four (rsp 79p). Support for the range includes TV and poster ads, PR in women's magazines, in-store POS and sampling. And it will push the new rolls through on pack couponing and competitions on its existing organic range. Recent additions to the Warburtons rolls portfolio include Rugrats rolls and four speciality rolls: seeded, healthy, floured and deli. The organic bakery market is currently worth £7.4m. {{P&P }}

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