Simply Organic, best known for pasta sauces and soups, is moving into the ready meals arena with a range of vegetable-based stews and casseroles called Pure & Pronto.
Five varieties led the collection on to Sainsbury shelves this week, but others are set to be added later. Recipes include Mixed Bean Chilli and Mediterranean Vegetable Casserole. Further listings in other multiples are also expected.
In microwaveable and ovenproof bowls, each meal is organic, low fat, dairy, GM and yeast-free, as well as providing at least three of the five recommended daily portions of fruit and vegetables.