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Furious tea drinkers have slammed Twinings for changing the taste of its Earl Grey and are demanding the company reinstate the old version. Twinings has been attacked by consumers after revamping its Earl Grey in April this year by adding...
Fairtrade hot drinks specialist Cafédirect is introducing Earl Grey and English breakfast tea to its portfolio to entice more consumers to the ethical category. The launch of Cafédirect Earl Grey and English Breakfast tea (rsp: £1.99 for box...
Speciality teas such as Earl Grey, Assam and English Breakfast continue to do well as consumers trade up to more premium options.
The sector is worth 48m and has grown 9.2% [Nielsen MAT w/e 30 June 2007]. Twinings is a star performer in...
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