Primula is launching two TV campaigns to boost sales in the run-up to Christmas.

A campaign for the brand's new deli range of soft cheeses kicks off on 23 October on digital channels. It aims to highlight the ease of use, versatility and portability of the range, which features cracked black pepper, smoked salmon and original flavours.

A second campaign for the original Primula range begins on 23 November, continuing the So Tasty theme.

The ads are part of brand owner Kavli's £1m marketing spend this year.