Cow beef is gradually finding markets following the closure of the Over Thirty Months slaughter and compensation scheme in January.
MLC marketing director Richard Lowe said that market prices were currently considerably higher than the £1.15-£1.20/kg deadweight paid in December when the OTMS was still running.
"The average price offered by abattoirs for cow beef in the last week
in January was around £1.40/kg deadweight. This figure compares very favourably with the OTMS compensation price of £0.86/kg deadweight,” said Lowe.
"As you would expect, there is a large variation in price, depending on conformation, with most cows falling in the £1.25 to £1.67/kg range.”
Demand in the UK would increase once the big national burger chains switched to British cow beef, he said.

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