Branston pickle is being given a packaging makeover for the first time in its 80-year history for Christmas.
The iconic brand’s Original and Small Chunk pickle is being repackaged in easy-to-open, larger-lidded jars. They will also come in new weights to give consumers greater choice.
The smallest size has increased from 310g to 360g, while a 520g jar will replace the current 620g offering. An additional 720g jar has been added to the range.
A national advertising campaign, which will include in-store support, will take place in the run up to Christmas, a key trading period.