Oven Pride has returned to the small screen with ­another controversial ­advert.

The McBride-owned cleaning brand appeared on TV screens this week in a mock-horror advert which shows an oven covered in a gory-looking substance causing a couple to wake up screaming in the night.

"Most people hate cleaning their oven and we can be sure even more people hate the idea of it," said a spokesman.

In 2009, the brand's 'So easy, even a man can do it' ad prompted complaints to the Advertising Standards Agency that it was sexist.