"This ad for Frusli bars caught my attention. Oz Clark is winding his way through a British market, passing stalls piled high with shiny ripe fruit, savouring the zingy taste of a Frusli but teasing you into guessing the product. The ads sparkle with colour, life and light and echo Jordans' message of healthy, home-grown, quality food. Using Oz was clever, as he's known for his evocative descriptions of flavours and people associate him with good taste." {{MARKETING - P&P }}