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Several major brands slashed promotional activity in the past month. The big exceptions were Birds Eye, Lindemans and Pampers. Alex Beckett reports
Consumption of game has risen 10% in the past year [TNS] as retailers give over more shelf space to the category, with the number of eating occasions reaching 27.5 million. Suppliers say consumption has been boosted by celebrity chefs,...
The frozen category recorded sixth place in the overall promotional featured space chart for 2006 and so far in 2007 is in seventh place. The top 10 frozen brands in 2006 were Birds Eye with 36% of activity, Goodfellas in second place...
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