Pre-mixed cocktail brands Orchards Schnapps and Bali will be backed by a £500,000 marketing campaign by owner Continental Wine & Food.
Orchards Schnapps, available in peach and lemon, and Bali, available in rum and coconut and in Pina Colada styles, will be subject to on-pack offers from mid-February, offering consumers £10,000 in vouchers towards Virgin Experience Days.
“We are delighted by the strong performance of these brands, which we believe is driven by brand loyalty, on-shelf value and versatile appeal,” said Vicky Lee, CWF’s marketing manager.