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Unilever has finally offloaded Chicken Tonight and Ragu almost a year after putting the unfashionable sauce brands up for sale. Symington s acquires the UK rights for an undisclosed sum. Unilever retains the brands in all other markets.
Unilever is to sell off the Ragu pasta sauce brand in the UK and is also looking to offload ambient stablemate Chicken Tonight.
Ragu is joining food giant Unilever’s crusade to turn Knorr into a top 10 UK food brand within two years. The Italian sauces stalwart is the latest of the food giant’s jarred ranges to go under the banner after Chicken Tonight was given a...
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