Tryton Foods is making Pancake Day easier for time-pressed consumers with an Aunt Bessie's ready-made batter mix for the chiller.

The product is additive, preservative and flavour-free. It has a £1.99 price tag for a 400g carton and is aimed at people who don't have the time or know-how to make their own.

"We believe the freshness of this product will attract new customers to the brand," said commercial director John Hendy.