In an effort to keep up with the multiple grocers, Parisa is cutting its wine and champagne prices throughout its 450 off licences. It is offering a 20% discount on any six bottles of wine, sparkling wine or champagne through November, December and the first week of January. Chief executive Nadir Haghighi said: "Our offer applies to customers buying any six bottles regardless of the mixture. " It gives them a more flexible option. Most other big name retailers' discounts apply to set bottles or themes, but we are giving customers a greater choice." {{DRINKS }}