Fairtrade brand Cafédirect has gone into partnership with Sainsbury's to produce its first exclusive co-branded gourmet coffee line.

Cloud Forest is a single-

origin roast and ground coffee, made from 100% Arabica beans. The 227g packs, rsp £3.19, will bear the Cafédirect brand name with an Exclusive to Sainsbury's strapline.

"It's exciting to combine Cafédirect's high-quality ingredients with Sainsbury's commitment to sustainable sourcing," said Penny Newman, CEO of Cafédirect.

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