Fairtrade brand Cafédirect has gone into partnership with Sainsbury's to produce its first exclusive co-branded gourmet coffee line.
Cloud Forest is a single-
origin roast and ground coffee, made from 100% Arabica beans. The 227g packs, rsp £3.19, will bear the Cafédirect brand name with an Exclusive to Sainsbury's strapline.
"It's exciting to combine Cafédirect's high-quality ingredients with Sainsbury's commitment to sustainable sourcing," said Penny Newman, CEO of Cafédirect.