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Tesco has ramped up its branded activity this week with the launch of a range of Italian products. The Parioli line-up, rolling out to stores now, includes pasta, cooking sauces, olive oil and tinned tomatoes, but industry insiders have…
Veetee Rice has revealed plans to add pasta to its repertoire next year.
Speaking as it confirmed it had struck a deal with Tesco to sell its microwavable rice, chairman Moni Varma said the range would be produced in a similar way to its...
Buxton Foods’ Peter Rabbit Organics kids’ range has scored two more hits, with new listings in Sainsbury and Tesco.The 10-strong ambient range of cereals, bars, sauce, pasta and crisps, which features Beatrix Potter’s most famous creation...
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