M&S has already sourced fruit from the region and trade sources say other multiples are set to follow suit, particularly with Christmas in mind.
Expansion of the region’s crop has been speeded up by the involvement of Turkish company Alara, one of the largest European summer cherry producers. Tried and
tested varieties such as Bing, Lapin and Sweetheart form the main bases of production.
Argentina is also becoming a major blueberry supplier during the British autumn and winter.
Production has doubled over the past two years and fruit is appearing on UK supermarket shelves as the Polish crop comes to a close.