Patak’s is targeting growing consumer interest in food provenance with a range of sauces inspired by different Indian regions.
Regional Sauces features six recipes from Kerala, Bombay, Kashmir, Jaipur, Goa and the Punjab. The range consists of Jaipuri Tikka Masala, Kashmiri Rogan Josh, Punjabi Saag Masala, Bombay Mango & Shallot Masala, Keralan Cashew & Chilli Masala and Goan 7 Spice Masala (rsp: £1.99 for a 425g jar).
Patak group marketing director Fiona Mannion said: “Educating consumers about authentic regional choice will encourage experimentation and ultimately drive them to expand their food repertoire.”