The second phase of Nestlé Rowntree's plans to revitalise its Lion brand took off this week, when a relaunched and improved recipe Peanut variant became a permanent addition. This now contains real peanut pieces as well as peanut butter, to add a crunchy nutty texture. Peanuts also feature on the packaging, along with the lion's head design which has appeared on standard packs since January. Nestlé Rowntree is invested £3m on promoting the Lion brand to consumers this year, including a poster campaign. Weight, price and outer count for the Peanut Lion Bar stay the same. {{MARKETING - P&P }}

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