Wines and spirits sales, marketing and distributor Maxxium UK has appointed Huw Pennell as managing director. Pennell, who takes up the role with immediate effect, has been acting as MD since August 2005 when he replaced Justin Adams.
He joined Maxxium UK in 2002 as marketing director and has previously worked for Allied Domecq, Scottish & Newcastle and Rémy-Cointreau. In his new role, reporting to Richard White, executive board director of Maxxium UK’s parent company Maxxium Worldwide in Amsterdam, he will work on the sales, marketing and distribution of the company’s portfolio of premium spirits and champagnes.
Pennell said: “I will place quality at the heart of strategy, and focus on the highest standards of customer service.”