Anthoula Madden copy copy

Anthoula Madden

McVitie’s manufacturer Pladis has appointed Anthoula Madden to the newly created post of chief digital officer.

Starting with immediate effect, Madden will drive the company’s “digital transformation agenda” by putting in place new IT processes, updating its operating model and using analytics to make business decisions. She will be based in London.

Madden has extensive management consultancy experience and joins Pladis from PwC, where she focused on the retail and consumer sector. In her three-and-a-half years at the firm, she worked with high-level executives in FTSE 100 global companies to help transform their businesses using technology.

Prior to that, she held roles at firms including Lodestone Management Consultants, Capgemini and Deloitte and completed a medical physics PhD.

Pladis said Madden’s experience would help “transform local consumer insights into the product on the shelf”.

“Coming from leadership positions at some of the best global consultancy firms in the world, Anthoula brings significant experience in global digital transformation,” added CEO Cem Karakas. “She will play a key role in adopting new technologies that will support us in achieving our ambitious future growth strategy.”

Madden added: “This is an exciting time for Pladis as it transforms its operating model and digital capabilities to better serve our customers. I look forward to working with many exceptional people across the company.”