WKD owner SHS Group has appointed former Coca-Cola Enterprises field sales vice president David McNulty as MD of its drinks division.
McNulty takes up his new position in January 2016 and replaces SHS MD Finn O’Driscoll, who left the company last month to pursue new career opportunities.
With more than 23 years’ experience in the industry, including stints with United Biscuits and Kraft Foods, McNulty’s leadership and experience would be “instrumental in securing success for SHS Drinks”, said group CEO Elaine Birchall. “David brings extensive sector knowledge and transformational leadership capability and will be a significant addition to the SHS Group’s executive team.”
McNulty said: “This is an incredibly exciting time to be joining a company with a portfolio of growing brands with such fantastic potential.”
Drinks brands manufactured and owned by SHS includes WKD, Shloer, Bottlegreen and Merrydown.