Sophi Tranchell Divine

Tranchell hopes to “spark the fire of ambition”

Divine Chocolate has been named the latest ambassador for the government’s Business is GREAT campaign.

The campaign aims to build confidence among small businesses by helping employers with their plans to grow, hire, export and source funding. It joins other SMEs such as Westons Cider, Brompton Bikes and Tangle Teezer in the campaign.

“Small businesses are the backbone of the economy and there are so many businesses, managers and entrepreneurs out there doing great things,” said Divine MD Sophi Tranchell. “By telling our story, hopefully we can spark the fire of ambition in other businesses looking to grow, hire or export.”Matthew Hancock, minister for skills and enterprise, added: “We want employers across the UK to know about the support government is providing to make it easier to start and grow a small business.”