Energizer Group has made two promotions to broaden the experience base of its senior management.

Elizabeth McGregor has been promoted to sales director and Caroline Mallet has been promoted to marketing director for the UK business.

McGregor joined Energizer in 2005 and has spent the past six years working as UK marketing director and as a member of the UK leadership team. After an initial focus on Wilkinson Sword, she has since taken on responsibility for the marketing of the Energizer, Hawaiian Tropic, Banana Boat and Wet Ones brands and, most recently, leadership of the category development team.

“We have great challenger brands and organisational strengths that can generate value growth for our customers and partners,” she said.

Mallett will assume the role of UK marketing director. Over the past eight years, she has worked at Energizer Group in European marketing roles across the suncare, skincare and shaving portfolios and has also been a member of the European leadership team.

Energizer Group, North West Europe MD Nick Powell said McGregor and Mallett would help shape the future success of its UK business.

Earlier this year, Energizer revamped its rechargeable batteries range to help consumers select the most suitable battery. The range’s new packaging features icons indicating the types of product the batteries are designed to work in.