Former Somerfield boss Paul Mason has been named chairman of Mayborn – the company behind the Tommee Tippee and Closer to Nature baby product brands.

It is the third chairmanship Mason has taken on. He is already chairman of Cath Kidston and Radley & Co.

“Paul’s extensive experience of the retail sector will enable us to further build our partnerships with key UK retailers,” said Steve Parkin, chief executive of Mayborn.

“His insight and advice will be invaluable as we continue to grow Mayborn, both in the UK and internationally.”

Mason, who has more than 30 years’ retail experience with Somerfield, Matalan, Asda and Levi Strauss, added: “Mayborn holds a market-leading position in the UK, as demonstrated by the fact that Tommee Tippee has been voted one of the UK’s Superbrands for the past two years running.

“Mayborn is also successfully expanding internationally, most recently into the US. I look forward to working with Steve and the management team to support the company in continuing to grow its business.”