Dutch dairy cooperative FrieslandCampina has appointed Gavin Blair as its new UK managing director.
Blair will lead the company across all brands including milk drink Yazoo and Optiwell yoghurts.
Previously Western Europe customer development director at Diageo, Blair has a background in sales and business development. Over the last 20 years he has worked for Diageo, Nestle and Mars Confectionery.
“FrieslandCampina has always stood out in both the soft drinks and dairy industries. Its focus on producing nutritious and well-balanced dairy products is more important than ever as health and wellbeing are becoming increasingly important for UK households,” said Blair.
“I’m excited by the opportunity ahead, especially as the category evolves with more advanced new product development, such as the recently launched Yazoo No Added Sugar. It genuinely is a fantastic time to join the FrieslandCampina team.”