Jean-Paul Pelaez has been appointed sales director at Divine Chocolate.

Pelaez joins the chocolate brand from Bel UK where he worked for five years, most recently as head of primary channel and Ireland. At Divine, he will manage the sales team, focusing on UK growth through the multiples, independent and foodservice sectors. “Working in a new sector brings exciting challenges but I have a strong belief in this really excellent product range and its potential,” he said.

The sales director role at Divine Chocolate replaces the commercial director role held for the last two years by David Francis, who has moved to a pharmaceutical company.