After winning over the frozen market and securing listings in Sainsbury’s, Waitrose and Budgens, the founders of Lick frozen yoghurt are branching out into the music biz with their own record label.
Lick Music Records - billed as “the only independent record label whose budgets vary depending on the price of milk” − will release Yes Please, the debut album from Brighton band Octopuses, on 20 November.
Octopuses have previously released a tape of their single Cool Story Bro with Lick Music and use the Lick warehouse − which features a stage, art studio and classroom - to film their music videos.
Music has long been a mutual interest of founders Ky Wright and Owain Williams, and they have hosted live sessions in their warehouse and now-closed Brighton store from artists including Charlotte Church and Frightened Rabbit.
This is not the first time music and ice cream have collaborated this year, as Blur launched their own variety in June. Still on sale in selected Co-operative stores, The Magic Whip was launched to coincide with the band’s album of the same name. The raspberry ripple ice cream was made by Licktators, who produce other music-themed flavours including John Lemon and Jiggy Pop.