Müller Yogurt & Desserts has appointed Sarah Miskell as head of category and shopper-based design.
The former European category development director for Coca-Cola Enterprises has been chosen to bring “experienced leadership” to the commercial team and drive sustainable category growth during the next two to three years, and will start in her new role in August.
The appointment follows the change of recipe to the brand’s Corner range in March, and a decline in value sales last year of 6.5% [IRI 52 w/e 30 January 2016] as shoppers switched from indulgent to more natural yoghurts.
“We are delighted to welcome Sarah on board with responsibility for setting out our future commercial strategy and ensuring our category and shopper-based design initiatives align to unlock the growth opportunities identified in our category vision,” said Bill Mathieson, commercial director for Müller Yogurt & Desserts.
“With Sarah’s wealth of experience at Coca Cola Enterprises for the past three years as European category development director, and prior to that at Warbutons as category director, we have no doubt she can help us further build our capability and continue to strengthen our solid trade partnerships.”