Nick White

AHDB has appointed Nick White as its new head of domestic marketing for beef and lamb.

White joined AHDB in 2013, acting as interim head of marketing for AHDB Beef & Lamb and launching the successful mini roast campaign, before moving to the head of marketing role at AHDB potatoes. He previously held senior marketing positions at First Milk and Müller Dairy.

“I look forward to building on the success of last year’s mini roast campaign,” he said.

“Encouraging consumption of quality assured beef and lamb is a key part of our work to support the long-term sustainability of the sector,” White added.