The NFU’s chief dairy adviser, Rob Newbery, has been promoted to director for the West Midlands region.

He replaces John Mercer, who was recently appointed director of NFU Cymru.

Newbery, who takes up his new role in October, joined the NFU’s policy team covering the commodity sectors in July 2004. He took up his role as chief dairy adviser just over three years ago. Prior to that, he worked in farm management.