Welsh rugby ace Shane Williams has joined forces with Welsh dairy company Proper Welsh to expand his sports nutrition business. The player has taken a stake in Proper Welsh and will promote the company’s milk brand by appearing on Proper Welsh two-litre milk bottles in Tesco stores throughout Wales. He will also be working with Proper Welsh on expanding his SW11 brand of “healthy sports milkshakes”, which are marketed for their use in post-exercise recovery. “Proper Welsh has an exciting future that I want to play an active role in,” said Williams. “It’s all about providing people from Wales with their own Welsh milk products from the fields where I grew up, and together I believe we can create something very interesting.”