Love Drinks, distributor of El Dorado Rum, Goslings Rum and Hayman’s Gin, has appointed Samantha Burke to the newly created role of head of sales and marketing.
Burke brings more than 20 years of experience within the premium drinks industry, having worked with established brands such as Appleton, Campari and Wray as well as with start-up brands such as Polstar Vodka, Solidarnosc Vodka and Hendricks Gin.
Over the years, her roles have encompassed trade marketing, sales, brand management and creating strategic events and activations.
In her new position with Love Drinks, Burke will be responsible for leading the sales and marketing teams, reporting directly to founder Kirsty Loveday.
Burke’s “passion and work ethic” made her the perfect match for Love Drinks, said Loveday
“Samantha has earned the respect of her peers, has excellent contacts throughout the UK and has built and maintained key relationships,” she said, adding her “expert knowledge” was key to her ability in identifying trends and ensuring a proactive approach to an ever-changing market.